Small businesses, managers, entrepreneurs, and even top CEOs all have one thing in common, they want to develop their businesses further by expanding their reach to prospective consumers and turning them into repeat customers. Reaching an audience is easy, but reaching the right audience, your audience, takes making the right choices and execution in your marketing strategy.
Good Neighbor Festivals provides all in-house marketing from start to finish with strategy plans including media buys, social media campaigns, and more.
Content is necessary, but without a strategy behind the content your campaign may become lost or unnoticed. We can deliver results by creating a strategy that drives your content to reach your target audience.
Strategize. Create. Engage.
Ad Planning
To ensure your event reaches, resonates with, and engages your customers, you need to first determine who your target audience is and how to effectively reach them. Good Neighbor Festivals will provide you with the best tools and most cost effective ways to engage your customers. Statistics are telling, so knowing how to use them to your advantage will help your campaign.
Creative Development
To get your ad heard you need to have the right creative behind it. Good Neighbor Festivals can help keep your campaign on brand, matching your verbiage with your artwork. Speaking to your audience is key. Let us help you do so through not only words, but also through art. We can propel ideas into action by creating ads that engage your audience and make a lasting impression.
Social Media Management
Doing ad buys on Facebook, Instagram, YouTube, Twitter, and more can be confusing if you want to reach a very niche audience. At Good Neighbor Festivals we can reach your target audience by narrowing down the radius, targeting exact age range, sex, gender, and more. Making sure your impressions convert clicks to ticket sales.
Media Development
Plan. Buy. Optimize. Make your return greater than your spend through advertising in radio, television, magazines, newspapers, and more. At Good Neighbor Festivals we partner with numerous media outlets and negotiate deals and trade, saving money on paid advertising.
Drafting a Press Release and informing the right media outlets is crucial when trying to reach your audience. We can help you highlight your event by making it newsworthy.
Public Relations
One of the most important things when engaging with your audience is response. Let our team manage your public relations and correspondence. Through 10 plus years of event planning, we can answer questions or concerns with appropriate responses using your brands verbiage.
Graphics & Creative
How do you determine which design and artwork will be most effective?
Develop character for your event based on your events vibe and target demographic. Good Neighbor Festivals has an in-house graphic design and social media team who can create your event and help give it a purposeful look, including a unique color palette, poster design and artwork.
Branding is everything when it comes to your image. So let us create a brand that you like from the start, so you can feel confident throughout your campaign.